Chinese budget smartphone maker Xiaomi has made a huge name for itself at home, and the company is now looking to expand into the Indian market and compete with leading Indian smartphone maker Micromax.
Concerning the company's global push, Hugo Barra, Xiaomi's global vice president, said that the company will enter India soon. Barra also disclosed that Xiaomi plans to have an aggressive pricing strategy for the Indian market with the price of the phones "almost close to the cost."
Xiaomi will be following in the footsteps of fellow Chinese brands Oppo and Gionee after they entered the Indian market last year.
Google India chief Rajan Anandan confirmed Xiaomi's India plans on Twitter, going on to mention a meeting between himself, Xiaomi co-founder and president Lin Bin, and Barra.
According to company sources, Xiaomi does not plan to build smartphones running on Firefox OS or Ubuntu but its plan will be to combine good performance and quality with aggressive pricing.
"We have no plans to do anything other than Android. There's no point. Android has a phenomenal ecosystem. I'm saying this from a practical perspective. If you look at other players who have attempted to build ecosystems and failed despite having great platforms, it's because it takes a lot of work and a lot of time to build an ecosystem," Barra is quoted as saying by tech news portal Tech2.
At the start of the year, Xiaomi announced its plans to sell 40 million handsets in 2014, more than double the number sold in 2013.