Saturday, 22 March 2014

Micromax, Aircel & MediaTek Join Hands For The End User

These days there is no silver bullet for a particular company and the need to constantly evolve according to market trends has become a necessity. In pursuit of strengthening the mobile eco-system, Micromax, country’s second largest smartphone manufacturer, announced on Thursday (20 March) a strategic partnership with MediaTek, the leading chipset manufacturer and Aircel, one of India’s leading telecom players.

Under this unique alliance, Aircel will team up with Micromax to introduce a range of offers for the consumers which will be almost equivalent to the cost of the device. Powered by MediaTek chipsets, the devices promise to deliver a seamless and a powerful user experience, while the bundled Aircel offers will drive data growth in the country.

The offers initially will be available across four Micromax devices – MMX 377G, Funbook Mini 410i, A090 and X070. The co-developed smart devices by the three pioneers will deliver seamless experience for the consumers, driving enhanced performance and data experience for customers across the country.

Commenting on the partnership, Vikas Jain, Co-founder, Micromax, said, “At Micromax, we have constantly strived to democratise technologies for the masses by bringing alive unique and customixed products and offerings for our consumers.  Entering a new phase, our focus is now to provide seamless solutions to the consumers using their smart devices, thereby concentrating a large chunk of our efforts on coming up with products and services which act as solutions to the needs of the fast-evolving consumers. This partnership exemplifies the same endeavor, and we are very delighted to pioneer with MediaTek and Aircel, two pioneers in their own respective domains. While MediaTek supports us with the hardware, Aircel offers customized offerings for consumers to get a complete, affordable and seamless data experience across the country.”

Speaking at the occasion, Dr Finbarr Moynihan, General Manager - Business Development at MediaTek, said, “For the first time, this unique tri-partnership between MediaTek, Micromax and Aircel provides the end-consumers both unparalleled benefits as well as unparalleled choice. Buyers do not only get benefits equivalent to the value of device they buy, but also a seamless and bundled value-add for data, voice and messaging across the entire product segmentation that includes dual-core smart phones, feature phones, 3G Tablets and 3G data card dongles. Hailing the beginning of the post-PC era, our MT6572, MT6260, MT8377 and MT6280 chipsets offer harmonized platforms to empower fast, powerful, smart and inclusive devices that cater to the emerging ‘super-mid’ market.”

When asked about the MediaTek's future prospects, Dr Finbarr said, "I think there will be different cycles. These health bands, I wear one, would be one part. There may be another one which would is more focussed on fraction watch with some electronics built in and may not resemble the techie looking watches we see today. I think you will see a lot of experimentation in the next couple of quarters as people would get to figure out what consumers want."

For the Micromax Dongle – MMX 377G, Aircel would offer users 2 GB free data for first 3 months of use. Users would also get other benefits worth Rs 141 for 6 months. For the Funbook Mini and A090 smartphone, offers like 1 GB free data, 1.2 paise per 2 seconds local calling and 1.2 paise per second STD Calling would be offered for a 6 month duration. For the feature phone, a user would be entitled to 500 MB data for 3 months and similar calling rates.

Sharing his thoughts on the partnership, Anupam Vasudev, Chief Marketing Officer, Aircel, said, “Aircel has positioned itself well as a data leader by constantly innovating products and services aimed at redefining user experience, which essentially is the youth. While there are many factors driving internet adoption in India; one key factor is the evolution of devices such as smart phones and tablets. Today’s youth are well informed on the data consumption patterns and therefore smart devices becomes an integrated tool to propel consumption of videos, social TV, HD gaming, content on demand etc. Keeping in line with consumer’s needs and demands, Aircel is bullish on device tie ups. We are delighted to continue our successful partnership with Micromax to offer exciting bundled benefits of their newly launched smart devices.”

The products will be available across the retail outlets across the country from April, 2014.


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