Well, that did not take long. Even before the first Nokia X has shipped the handset has already been rooted by XDA-Developers, and Google suite of applications , including Google Play Store, various Google Apps, and the Google Experience Launcher has been installed on the handset.
Given the infinite malleability of Android, I suspect it is pure delusion for Microsoft and Nokia to think they can funnel users to Microsoft’s ecosystem when it is so easy to get the real Android deal from Google.
Kashamalaga’s guide is quite simple. First, you acquire root access using the Galdalf Exploit in Framaroot. From there, you install a root-capable file manager. Then, you copy a Nokia X-specific Gapps package by Kashamalaga to your /system/app folder, and give it the appropriate permissions. After a reboot and a few more application installs, you are then able to access the Google Play Store, various Google Apps, and the Google Experience Launcher.
Nokia and Microsoft’s ambition is to sell cheap handsets and gain Microsoft customers, but the hack demonstrates that the cheap handsets will still end up mostly being used by Google customers, which was the reason Nokia went Windows Phone in the first instance – to differentiate you need your own platform, not cribbing from some-one else’s.