Tie up with Karbonn Mobiles for Kochadaiyaan publicity

Eros International pvt Ltd will release the futuristic fantasy film the Rajinikanth-starrer ‘Kochadaiyaan’ worldwide. And, in a major brand tie-up, Eros International and Mediaone have also tied up with Karbonn Mobile to launch 1 million 'Kochadaiyaan' branded phones to celebrate the release of the film.

The exclusive Karbonn ‘Kochadaiyaan’ mobile phones will have screen savers and must-have images from the film along with the trailer and the signature tune of the film. These special Kochadaiyaan mobile phones are intended to launch in February 2014, during the songs launch of the film.

Rajinikanth's 'Kochadaiyaan' features the unique visual mastery of Photorealistic Performance Capture technology for the very first time in the history of an Indian film. This technology has been previously seen in Hollywood masterpieces as Avatar, Tin Tin and Beowulf.

Kochadaiyaan is an epic dramatization of good versus evil starring South Indian megastar Rajinikanth in a double role in a larger than life depiction. Also starring in the grand production is leading lady  Deepika Padukone. Providing the musical score is Oscar-winning composer A R Rahman, whose list of credits includes a BAFTA, a Golden Globe and two Academy Awards for his outstanding musical contribution for the multi-Oscar winning film Slumdog Millionaire.

'Kochadaiyaan' was shot extensively at Pinewood Studios in the UK with a team of world-class technical experts including the London based Centroid Studios, a state of the art facility for Full Body Motion Capture, which has worked on various Hollywood productions including the recent Brad Pitt starrer World War Z as well as Pirates of the Caribbean, Ironman 2 and Harry Potter, and Counter Punch Studios from Los Angeles, who have been behind successes such as Beverly Hills Chihuahua. They worked in collaboration with Faceware Technologies, United Kingdom, who have worked on The Mummy 3 and The Curious Case of Benjamin Button for the Facial Capturing technology. A team of technical experts from South India and China have worked on this technology, with the best production facilities in London, for the overall completion of the project.