Facebook can now gather data from all your activity on any website. In their newest privacy changes, Facebook will know everywhere you visit on the Internet so that they can make more money off personalized ads.
Rather than allowing Facebook users to decide whether they want to opt-in to this lack of privacy, Facebook is simply implementing these changes whenever an existing user signs into Facebook. That’s it.
As one site noted:
If you want to prevent Facebook from tracking your Internet usage altogether, then you’ll have to contact the Digital Advertising Alliance in the US, or its European and Canadian equivalent, which will prevent individual Facebook ad targeting altogether. You can also alter your settings with your mobile device to prevent Facebook tracking you via your smartphone. - CraveOnline
Even though Facebook has been questioned for years about their privacy moves, this latest move to track users who are visiting other websites seems quite extreme. Meanwhile, Facebook seems oblivious to this concern by continuing to act like customers actually care how detailed their ads are rather than simply being honest and stating that businesses are the ones who want more detailed targets.
“When we ask people about our ads, one of the top things they tell us is that they want to see ads that are more relevant to their interests.” - Facebook Statement
On top of this, if you opt-out of this privacy invasion, there are already questions about whether the opt-out will actually stop Facebook from tracking your every move.
Then there is the fact that Facebook’s facial recognition software is already being talked about by advertisers. The hope by advertisers is that can follow and profile you wherever there’s a camera. Considering Facebook already puts in rules stating that they can claim “any photo or media posted” to Facebook, it is clear that Facebook sees many dollar signs with this type of advertising.